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The Opportunity

Currently, ERA Caribbean Master Franchise opportunities include the markets of Caribbean Islands.


Countries for Development

Countries for Development

Anguilla, Antigua & Barbuda, Aruba, Bermuda, British Virgin Islands, Dominica, Dominican Republic, Haiti, Isla de la Bahia, Islas Santanilla, Isla de la Providencia y San Andres, Jamaica, Martinique, Montserrat, St. Barthelemy, Puerto Rico, St. Kitts & Nevis, St. Martin, St. Vincent & Grenadines, US Virgin Islands, Trinidad & Tobago.


ERA Caribbean History

ERA Caribbean History

ERA Franchise Systems LLC launched its Caribbean expansion in 1999. Today, ERA is one of the fastest growing residential real estate network worldwide with 2,300 offices in Europe and 6 offices in the Caribbean region

Buyers and sellers of real estate can easily access the comprehensive services of ERA in most major and medium size cities. To accomplish a high quality service and efficient product delivery, ERA Real Estate integrates its ERA System and services over the ERA Internet System.


Becoming a Master Franchise Partner

Becoming a Master Franchise Partner

ERA Real Estate enters new markets by establishing master franchise operations. Rights to develop the ERA brand in a particular market are acquired by the master franchisor. The master franchise candidate may be an individual or company with experience in the real estate industry or a related field such as banking, insurance, or an entrepreneur with a background in successful network development. The candidate(s) will have sufficient capital to successfully implement the ERA System. Essential qualities in the master franchise profile are individuals with ethical character and integrity. ERA Caribbean seeks partners who share the same principles of a win/win approach to business, those who can lead, work well on a team and who wish to develop long term, mutually beneficial relationships.

A Proven System

Master Franchise owners benefit from entering a market with a proven system; acquiring a brand that has been successfully implemented in diverse European markets; support and guidance by an expert and dynamic management team; a history of results and consistent growth during 40 years of development worldwide. It is the goal of ERA Caribbean to create the leading national residential real estate network in each market that will provide the best products and services to buyers and sellers of real estate. Unique synergies will be achieved via neighboring European countries where ERA is established, and internationally.


Full Management Support

Full Management Support

The ERA Caribbean management team has a proven track record for developing successful Master Franchise companies. In each country, a customized development plan is established by the ERA Caribbean planning group and the country Master Franchisor. The development plan's objective is to adapt the ERA products, programs and services with particular emphasis on cultural adaptation to the country. A successful adaptation is one in which consumers view the ERA network as a strong national organization with global capabilities. This turn-key approach to assisting the Master Franchisor in developing the network is a unique service that gives the Master Franchisor the greatest probability of success in the shortest period of time.


Global Resources

Global Resources

ERA Franchise Systems, LLC is a global leader in the residential real estate industry with more than 40 years experience in developing consumer-oriented products and services. The ERA network includes more than 33,000 brokers and sales associates and approximately 2,300 offices throughout the United States and over 35 other countries and territories. Each ERA office is independently owned and operated. ERA Franchise Systems, LLC is a subsidiary of Realogy Corporation, the world's largest real estate franchisor.

Advantages

ERA Real Estate Sales Associate Advantage

"Always There For You" - ERA Real Estate business philosophy that is our commitment to completely satisfy the real estate needs of buyers and sellers by offering innovative products and services that include these unique consumer services:


Real Estate Services

ERA Mortgage - A full service lender and a leader in relationship driven mortgage banking, serving real estate brokers, affinity groups, financial institutions, corporations and government agencies.

Just Sold Program - A direct mail medium that heightens lead generation every time a house listed by an ERA Sales Associate closes.

Client Follow-up Program - Helps keep the Sales Associate in theminds of the clients for a minimum of 2 1/2 years after the transaction.

Customer Satisfaction Surveys - Ensure ERA Member Brokers and Sales Associates receive feedback from customers regarding their service performance.

Select Services - Offers Member Brokers, Sales Associates, buyers and sellers discounts and preferred access to national and local alliances products and services.


Competitive Advantages

ERA Referral Network - An Internet-based, referral system capable of linking more than 8,200 franchised real estate offices. ERA Referral Network is the broadest and easiest way possible to search for quality Brokers and Associates and to send and receive quality referrals.

Upromise - Revolutionary college savings accelerator through with ERA customers benefit when 1/2 of 1% of the sales price of a home is contributed to a college savings when they buy or sell with a participating ERA office through the ERA Referral Network.

ERA International Collection - The ERA International Collection is a strategic program for the luxury home market. The program offers your clients increased geographic exposure, networking activity and a targeted marketing program that is specifically designed for these significant properties.


Marketing

Our marketing programs leverage the power of the ERA® international reputation, reaching millions of your customers every day through a variety of media channels.

One of the most powerful marketing tools we offer you is the ERA brand.

Hispanic Marketing - ERA® Spanish-language materials. Included in this program include: a customizable television advertisement, listing presentation, postcards, ad slicks, telephone scripts, follow-up letters, press releases and radio scripts.

TeamERA Magazine - An award-winning publication addressing real estate issues, company news, agent recognition, and "best practices."

Advertising - Our national television, radio and print advertising campaigns promote the ERA brand resulting in over 465 million consumer impressions annually. The ERA message is also seen by thousands of real estate professionals through trade magazines including Realtor®, Real Estate Professional and National Relocation & Real Estate.

Public Relations - A low-cost, high-impact way to raise community awareness of your company. Being featured in local media can help you reach potential customers and, in turn, generate leads.

Technology

ERA.com - Internet exposure for marketing homes. In2002, 75% of buyers searched on the Internet before buying. Through ERA.com, ERA Caribbean listings can have eight color photos and a virtual tour. This information is available across the Internet on a truly international listing service, available to consumers24 hours a day, 365 days a year.

TeamERA.com - A constantly evolving Broker and Agent Internet-based information center that will help them become more knowledgeable about ERA Caribbean and the real estate industry, and is a central location where they can share ideas and look for answers to questions.

Electronic Newsletters - Professionally written electronic newsletters automatically e-mailed weekly to your personal subscriber list.

Agent Profile Pages on ERA.com - Photos, personal profile, hobbies, specialization's, awards/recognition, designations, languages spoken, as well as links to your e-mail and personal web site can be posted on ERA.com on your behalf.

@ERA.com email - An e-mail mailbox and forwarding system than gives ERA Sales Associates an easy-to-remember e-mail address @ ERA.com.

ERA® Property Flyer - The ERA Property Flyer is designed to create a quality-marketing piece at no charge to you. These flyers can be downloaded and formatted to print, e-mail or post to a Web site.

ERA® Move Planner - The ERA Move Planner program is designed to deliver customized email messages to your client. These messages are sent during the timeframe between contract and closing. The Move Planner focuses on the moving process, while at the same time keeping you in contact with your client. The ERA Move Planner is free and easy to use.


Training/Education

ERA Start Up, AccelERAtion Workshop, Top Gun Academy, Audio/Video Express, eCampus and the Online Learning Center are only a few of the comprehensive training programs designed to help Sales Associates continually learn the ERA marketing system and increase their real estate knowledge, skills and professionalism.

Annual International/Regional Business Conferences - Provides motivational speakers, super-star idea-sharing panels and networking opportunities.


The ERA Culture

International Presence - As the world gets smaller its opportunities enlarge, and ERA Real Estate is there to link ERA Brokers and Associates with the possibilities globally.

ERA offices are united in a commitment to professionalism and service. The worldwide ERA network is distinguished by expertise in individual markets and strong ties acrosscultures, thereby ensuring a productive and expanding global alliance.

ERA Commitment to Service Guarantee - A written marketing commitment to homeowners.

Awards and Recognition

At ERA Real Estate, Awards and Recognition hold a special meaning. Awards are about achievement, recognition and honor. They are also about our support of your continued accomplishments - support you can count on year after year, as we grow together. And just as important, awards establish a standard to which everyone can aspire.

ERA Vision Statement

ERA is the real estate company of choice for consumers and agents because ERA Sales Associates are ethical, forward thinking and results-oriented professionals who take a proactive approach to real estate... therefore, agents can be sure they'll have the best tools and training to accomplish the job at hand. Consumers have total confidence that they are dealing with a consummate professional, expressing the highest level of service and integrity.